Set your target topics

Purpose:

Defining the key areas of interest allows you to track how your brand is represented across specific topics, keywords, and trends. This enables a deeper understanding of your brand’s visibility, audience engagement, and relevance in the market.

By monitoring these areas, you can assess your brand’s performance, identify gaps in content coverage, and refine your strategies to align with your customers' interests.

Inputs Required:

You need to define up to 10 topics that are most relevant to your brand and audience. These should be specific enough to provide actionable insights, but broad enough to capture a range of conversations that align with your business goals.

Examples:

"AI Copywriting"
"Marketing Automation"
"CRM tools"

These topics will be the foundation for tracking your brand’s presence in discussions, search queries, social conversations, and content related to these areas.

Pre-Suggested Topics:

To help you get started, we've already identified and suggested a list of topics that are relevant to your industry. These topics are tailored to help you immediately track your brand’s performance and identify areas for improvement.

While you’re welcome to add your own, these pre-suggested topics are designed to kickstart your tracking process and give you a solid foundation.

Tips While Entering Topics:

1. Use Terms Your Customers Are Likely to Search or Ask AI About:

Think about what your target audience might be searching for, whether they're researching solutions, looking for advice, or solving a specific problem.
Example: If you're a SaaS company, customers might be searching for terms like "best email automation tools," "CRM solutions for startups," or "AI writing tools for marketers."
Tip: Review search queries and social media posts from your target demographic to ensure you're choosing the right words.

2. Avoid Overly Broad Topics:

Broad topics like “AI,” “Digital Marketing,” or “Technology” might give you an idea of general trends, but they are so vast that they will be difficult to track meaningfully. You won’t gain actionable insights if your brand is part of a highly generalized category.
Example: Instead of just tracking “AI,” narrow it down to something like “AI for content marketing” or “AI-powered customer service chatbots.” These are much more specific and will give you better visibility into niche areas.

3. Avoid Hyper-Specific Topics Unless Strategic:

While it can be tempting to track very niche terms (like “real-time GPT content APIs”), such topics might only be relevant to a small audience. If your brand has a strategic focus in a niche market, this approach might be effective, but for most brands, it could limit potential insights and growth opportunities.
Example: “AI-driven influencer marketing platforms” is specific, but might be too small a segment unless that’s exactly where your brand is focused. Instead, consider tracking “influencer marketing tools” or “AI-powered marketing automation.”

4. Consider Both Current and Emerging Topics:

You should track both well-established topics in your industry and newer, emerging trends that could gain traction soon. Keeping an eye on trending keywords will help you stay ahead of competitors and relevant in the market.
Example: If you're in the fintech space, you could track current topics like “blockchain in finance” or “cryptocurrency regulations,” while also keeping an eye on newer topics like “Web3 banking solutions.”

5. Align Topics with Your Business Objectives:

Make sure the topics you select are aligned with your company’s current marketing, product development, and business growth goals. For example, if your business is focusing on growing in a specific vertical or expanding into new geographies, select topics that reflect those initiatives.
Example: If your business is focusing on SMBs, topics like “affordable CRM for small businesses” or “cloud solutions for SMBs” might be relevant.

Why It Matters:

Tracking your brand's presence across defined topics helps you:

Measure Brand Visibility: If you aren’t showing up under key topics, it’s an opportunity to fill that gap and adjust your content or marketing strategy accordingly.
Identify Content Gaps: If your competitors are consistently appearing in conversations around a specific topic that you aren’t, it’s a chance to start creating content or campaigns focused on that area.
Target Audience Engagement: Monitoring these topics allows you to see where your potential customers are engaging, what they’re talking about, and how you can better serve their needs.
Optimize SEO and Keyword Strategies: When you track topics that are relevant to your audience, you can build a content strategy that ranks for those keywords, improving your search engine visibility.