Brand Voice

Chatsonic's brand voice feature offers extensive customization options to tailor your content precisely to your brand's identity and audience. Note: Access to this feature varies based on the specific plan you have chosen.

With this feature, you have control over various elements:

  • Style Customization: Adjust the tone, vocabulary, and narrative style to match your brand's personality and communication style.
  • Structure Flexibility: Customize the sentence structure, formatting, and overall consistency of your content to align with your brand's standards and guidelines.
  • Brand Alignment: Infuse your brand's values and messaging into the content, reinforcing your brand identity and establishing a consistent brand voice across all interactions.
  • Audience Targeting: Tailor your content to resonate with your target audience by adjusting the language, style, and messaging to address their preferences and interests.

Step 1 - Add a Brand Voice

  1. Select [Other tools] from the left hand side menu, then select [Brand Voice]

  2. Click [Get started]


Your brand voices will be displayed on the Brand Voice page.

  • Click [new voice] to create a new brand voice
  • Click the [edit] icon to make changes on the existing voices
  • Click the [trash] icon to delete the voice

  1. Enter a [Brand Name], then proceed to the next step.
    Tip: Choose a name that represents a distinct personality or style.

Step 2 - Import Content for Writing Style Training

  • Train Writesonic to mimic your writing style by uploading a file, adding a link, or adding text from your existing content.
  • When you're done adding the files, links, or text, click [Next]

Upload a file

  1. Click [Upload a file], then click [Upload a document]

  2. Upload the document (accepted file types are: PDF, DOC, DOCX, up to 10 MB per file)

Add a link

  1. Click [Add a link]

  2. Enter the link to the webpage (click the plus button to add more links)

Add text

  1. Click [Add text]

  2. Paste in any text snippet that reflects the distinctive tone of the brand.

Step 3 - Customize the brand elements

  1. Click the brand element and provide details to ensure that your style and structure align with your target audience and brand identity consistently across all content generated in Writesonic.
    • Style - fine-tune the tone, vocabulary, and narrative style
    • Structure - define sentence patterns, formatting, and overall coherence
    • Brand - share your brand's main messages and value propositions
    • Audience - Define the demographics, interests, and needs of your audience
  2. Click [Save]

Voice Name

Each voice name represents a distinct brand identity or style. By assigning specific voice names, you ensure that the content generated aligns with the intended brand personality, tone, and messaging consistently

  1. Click the [General] tab
  2. Edit or enter a [Voice name]


By fine-tuning the tone, vocabulary, and narrative style within Chatsonic, you can ensure that the content generated reflects your brand's personality and communication style accurately, fostering stronger connections with your audience and reinforcing brand identity across various touchpoints.

  1. Click the [Style] tab
  2. Add the following style details (click +Add to add more)
    • Tone - Adjust the tone of your content to evoke specific emotions. Whether you need warmth and empathy for customer support, professionalism for corporate communication, or playfulness for marketing
    • Vocabulary - Use industry-specific language and terminology to connect with your audience and show your expertise. Adjust the complexity of your words to match your audience's understanding, whether they're beginners, experts, or a specialized group.
    • Narrative Style - Tell engaging stories that grab attention and communicate your brand's message well. Use anecdotes, case studies, or sequential storytelling to keep the narrative interesting.

Examples for Tone Style:

  • Friendly: "Hey there! We're thrilled to have you on board. Let's dive into your journey with us!"
  • Professional: "Dear valued customer, Thank you for choosing our services. We strive to exceed your expectations with every interaction."
  • Humorous: "Ready to embark on an adventure? Buckle up and get ready for a wild ride with us!"

Examples for Vocabulary Style:

  • Technical: "Our innovative algorithm leverages advanced machine learning techniques to optimize performance."
  • Simplified: "Our smart tool helps you do more with less effort, making your life easier."
  • Specialized: "Our platform offers unparalleled customization options tailored to your unique needs."

Examples for Narrative Style:

  • Anecdotal: "Imagine this: You're on a beach, sipping your favorite drink, while our product takes care of all the heavy lifting for you."
  • Case Study: "Meet Jane, a busy professional who transformed her workflow with our solution. Let's explore her success story."
  • Sequential: "Step 1: Sign up. Step 2: Explore our features. Step 3: Experience the difference. It's that simple!"


Having structure in your brand voice—consistent sentence patterns, formatting, and overall coherence—is vital. It ensures your brand is recognizable, enhances professionalism, improves readability, reinforces your brand's identity, and makes your message clear and compelling.

  1. Click the [Structure] tab
  2. Add the following structural details (click +Add to add more)
    • Sentence Structure - Use different sentence structures to keep readers interested and engaged. Short, punchy sentences can emphasize key points, while longer, complex ones provide detailed explanations.
    • Formatting - Customize formatting for visual appeal. Choose font styles, text alignment, and paragraph spacing to match your brand's aesthetic—minimalist or bold.
    • Consistency - Enforce consistency in grammar, punctuation, and style guidelines to meet brand standards of excellence

Examples for Sentence Structure:

  • Short and Punchy: "Upgrade your experience. Elevate your results."
  • Long and Descriptive: "With our comprehensive toolkit, you gain access to a wide range of features designed to streamline your workflow and maximize efficiency."
  • Varied: "Discover new possibilities. Explore endless opportunities. Experience the difference with our revolutionary platform."

Examples for Formatting:

Product Features Overview:

  • When listing features, use bullet points and provide brief descriptions.
  • When highlighting benefits, use bullet points.

Blog Post:

  • When listing tips, use a numbered list for clarity.
  • When summarizing, write a concluding paragraph.

Customer Testimonials:

  • When presenting testimonials, include each one with the customer's name.
  • When listing reasons, use bullet points with short descriptions.

Social Media Post:

  • When making announcements, provide a brief update or announcement.
  • When including action steps or links, use bullet points for clarity.


Embed your brand's values and messaging into your content to reinforce your brand identity and establish a consistent brand voice across all interactions.

  1. Click the [Brand] tab
  2. Enter your brand's key messages and value propositions to your target market

Examples of Brand Values and Messaging:

  • Integrity: "At [Brand Name], integrity is at the heart of everything we do. We uphold the highest ethical standards in our interactions with customers, partners, and communities."
  • Innovation: "Innovation is our driving force. We continuously push the boundaries of what's possible to deliver cutting-edge solutions that inspire and transform."
  • Sustainability: "As stewards of the environment, we are committed to sustainability. From eco-friendly manufacturing processes to carbon-neutral initiatives, we strive to minimize our environmental footprint and create a better world for future generations."
  • Customer-Centricity: "Our customers are at the center of everything we do. We listen, anticipate, and exceed their expectations to deliver exceptional experiences that foster long-term relationships built on trust and loyalty."


Define the demographics, interests, and needs of your target audience. Craft a compelling hook or attention-grabbing statement to captivate their interest and draw them into your content.

  1. Click the [Audience] tab
  2. Describe your target audience
  3. Define your hook

Examples for Target Audience:

  • Demographic Segmentation: "Our target audience consists of urban millennials aged 25-35, primarily located in metropolitan areas, with a college education and a household income of $50,000-$75,000 per year."
  • Psychographic Profiling: "Our audience values sustainability, seeks adventure and outdoor experiences, and prioritizes wellness and self-care. They are conscious consumers who prefer brands that align with their values."
  • Market Segmentation: "Within the fitness industry, our target audience includes gym enthusiasts looking to level up their workout routines, busy professionals seeking convenient fitness solutions, and beginners embarking on their fitness journey."
  • Persona Development: "Meet Sarah, our ideal customer persona. She's a 30-year-old urban professional who juggles a demanding career and a busy social life. She values convenience, quality, and authenticity in the brands she chooses."

Examples for Hook:

  • Compelling Headlines: "Unlock Your Full Potential: Discover the Secrets to Success!"
  • Intriguing Questions: "Are You Making These Common Mistakes in Your Daily Routine?"
  • Storytelling Elements: "Meet James, a real-life success story who transformed his life with our revolutionary coaching program. Read His Inspiring Journey Here."
  • Exclusive Offers or Promotions: "Limited Time Offer: Get 50% Off Your First Month's Subscription! Don't Miss Out, Sign Up Today!"

Step 4 - Set Voice as Default (optional)

  1. Toggle ON to set the voice as default across all generated content within your Writesonic account.
  2. Don't forget to save your work!