Keyword research is an essential component of any effective SEO strategy, and Writesonic understands the importance of this aspect. With Writesonic's innovative Keyword Research feature, you're equipped with the necessary tools to identify and target high-ranking keywords that are specifically tailored to your niche. By leveraging this powerful feature, you can optimize your content and improve your search engine rankings, ultimately leading to greater online visibility and success.

Understanding Keyword Research

Keyword Research is an indispensable tool for planning your content strategy. It enables you to:

Analyze the content structure of your organic competitors.
Discover new topics and find secondary keywords to target multiple phrases on a single page.
Establish topical relevance and authority, and obtain keyword difficulty and relative difficulty metrics for your domain.

How to Create a Keyword Search Query

Simply input your desired keywords, and gain instant access to real-time insights on difficulty, volume, and traffic, as well as a curated list of related keywords and questions, complete with corresponding difficulty scores.

Step 1 - Select a Project

Click the [folder icon] located at the top section of the left hand side menu
Choose a project folder from the dropdown menu

Read this guide to learn more how Project Folders work.

Step 2 - Access Keyword Researcher

You have 2 ways to access the Keyword Researcher:

Open with an existing article
Open with a blank page

Open with an existing article

Click the [History] tab from the left hand side menu to access previous generations.
Click to select an article you want to work on
Click [SEO] from the horizontal menu on the left side panel
Click [Keyword Research]

Open with a blank page

Select [Keyword Research] under the [SEO Tools] section on the left hand side menu

Step 3 - Enter keywords and target location

Enter your desired keywords for the topic
Select a target location
Click [Identify Keywords]

How to choose the right keyword

Choosing the right keyword is important. Pick a keyword that is broad rather than very specific long-tail keywords, which don't offer much variety for your site. A good keyword can be a category related to your blog or business, or the main topic of your blog.

Broad Keyword Examples

Broad keywords are general terms that cover a wide range of topics within a field. For example, keywords like fitness or health are very broad and can attract a variety of audiences interested in those topics.

Fitness: gym equipment, workout routines, personal trainers
Health: nutrition, mental health, medical advice, fitness tips
Travel: budget travel, luxury vacations, travel tips, travel insurance

Category Examples for Businesses

Categories help to further define and organize the content. For businesses, categories like cooking classes or traveling can narrow down the focus to specific services or products.

Retail: apparel, electronics, home decor, sports equipment
Professional Services: law firms, accounting, consulting, marketing agencies
Education: schools, training centers, universities, educational consultants

Importance of selecting the target location

Relevance of Data: Targeting a specific location allows for the collection of relevant data, ensuring insights are applicable to the intended audience. Recognizing cultural and regional differences helps tailor strategies to better resonate with local norms, preferences, and behaviors.
Accurate Keyword Research: Understanding the search volume and competitor landscape in different locations is crucial. Knowing your target location helps gauge actual demand and allows for effective competitor analysis, enabling you to strategize based on local competitors.

Step 4 - Review your results

Writesonic will provide results for the keyword you entered based on:
- Difficulty - how tough it is to rank for the keyword
- Volume - the frequency of searches by users
- Traffic - total traffic from all the keywords a top-ranking page gets
Switch between the [keyword] and [question] tabs located below the results section to view a list of relevant keywords with their corresponding difficulty scores.

Understanding your results

When you use Writesonic's Keyword Researcher, the results you get are designed to help you understand the potential effectiveness of different keywords for your SEO strategy.

Here’s a breakdown of the key metrics you’ll encounter:

Difficulty
- What it is: This metric indicates how tough it is to rank for a particular keyword.
- Why it matters: High difficulty means more competition, so it might be harder to achieve a top ranking. Conversely, low difficulty suggests less competition, making it easier to rank higher.
Volume
- What it is: This represents the frequency of searches for a particular keyword by users.
- Why it matters: High volume means more people are searching for that keyword, which can lead to more potential traffic to your site if you rank well for it.
Traffic
- What it is: This is the total traffic that all the keywords a top-ranking page gets.
- Why it matters: It gives you an idea of the potential traffic you could receive if you rank for a particular keyword.

Tabs for Detailed Insights:

Keywords Tab: This tab provides a list of relevant keywords along with their difficulty scores. It helps you identify which keywords are worth targeting based on their competitiveness and search volume.
Questions Tab: This tab lists questions related to your keyword. These can be particularly useful for creating content that answers specific queries, which can improve your chances of ranking in search engines and attracting targeted traffic.

Step 5 - Choose keywords to use

Select or deselect the keywords you wish to use from the [keywords] and [questions] tab.
Click [insert to editor] or click the [copy] icon to copy the keywords to the editor or your clipboard.
Click [Use keywords], then select a template to start working with your keywords. To learn more, read this step by step guide about Dynamic Content Creation with Existing Templates.