Overview Page - Competitors Tab

The Competitors tab reveals who you're competing against in AI search and where opportunities lie. This intelligence drives strategic decisions about content, positioning, and resource allocation.

Competitor Overview

At the top, you'll see:

• Best competitor: Who has the best visibility across the topics you are tracking
• Weakest competitor: Who has the least visibility across the topics you are tracking

Suggested Competitors

AI identifies brands often mentioned on your target prompts:

Why track suggested competitors:

• They're competing for your audience's attention
• May be indirect competitors you hadn't considered
• Often reveal market segments or use cases
• Help identify partnership opportunities

Mention counts indicate:

• How often they appear in your topic space
• Their relevance to your market
• Potential threat level

Adding competitors:

• Click "Add" to start tracking any suggested brand
• Remove underperforming competitors later
• Refresh suggestions as market evolves

Competitor Analysis Grid

This comprehensive view compares all key metrics:

Reading the competitive landscape

Close visibility, different sentiment:

• Similar market presence but different perception
• Opportunity to differentiate on quality
• Study what drives their sentiment

High pages cited, low visibility:

• They have content but poor optimization
• Learn from their content gaps
• Opportunity to capture their traffic

Low pages cited, high visibility:

• Strong brand with thin content
• They're vulnerable to comprehensive competitors
• Build content depth to overtake them

Topic-wise Visibility Analysis

This powerful view shows who owns which topics:

How to use topic analysis:

1. Identify your strongholds

   • Topics where you dominate (>50% visibility)
   • Protect and expand these positions
   • Create related content to strengthen moats

2. Find competitive gaps

   • Topics where you're weak but should be strong
   • High-value topics with no clear winner
   • Underserved subtopics within your expertise

3. Spot emerging threats

   • Competitors gaining ground in your topics
   • New entrants with focused strategies
   • Traditional competitors expanding scope