Overview Page

The Overview tab is your starting point for understanding how your brand performs in AI search. Here's what each section tells you and how to use it.

General Tab Overview

At the top, you'll see:

• Date selector: Choose your analysis period
• Comparison toggle: Compare different time periods
• Total responses tracked: How many AI answers were analyzed

Understanding Your Core Metrics

Brand Presence Your fundamental AI search metrics:

• Visibility: The percentage of tracked AI answers where your brand appears. This is your most important metric - if you're not visible, you don't exist in AI search.
• Responses Mentioned: The raw count of AI answers containing your brand. This helps you understand volume alongside percentage.
• Sentiment: How positively AI discusses your brand. Above 70 is good, above 85 is excellent.

Citations How AI references content in your industry:

• Total pages cited: All unique pages AI references when discussing your topics. Shows the content ecosystem size.
• My pages cited: Your pages that AI actually references. Low numbers here indicate opportunity to create more citation-worthy content.
• Total domains cited: The breadth of sources AI considers for your industry.

Competitor Analysis Your market position:

• Market Share: Your percentage of total AI visibility in your market. Compare this to your actual market share.
• Market Position: Your rank among tracked competitors.

AI Recommendations

This section provides actionable recommendations based on your data:

Competitors to watch

• Identifies competitors ranking highly on your target topics
• Shows who's competing for your audience's attention
• Helps you prioritize competitive tracking

Citation gaps

• Identifies sources mentioning competitors but not you
• These represent outreach opportunities
• Focus on high-authority sources first

Visibility Trends Over Time

This graph shows visibility trajectories for you and your top 5 tracked competitors:

• Your trend line: See if you're growing, declining, or stable
• Competitor lines: Understand who's gaining or losing ground
• Convergence/divergence: Spot when competitors are catching up

What to look for:

• Consistent upward trends (sustainable growth)
• Sharp changes (algorithm updates or content changes)
• Seasonal patterns (plan accordingly)

AI Visibility Leaderboard

Real-time ranking of all tracked competitors showing:

• Current visibility percentage
• Sentiment scores
• Growth indicators

How to use this:

• Benchmark your performance
• Identify threats (fast-growing competitors)
• Spot opportunities (declining competitors)

Platform-wise Brand Visibility

Your performance across different AI platforms:

• See which platforms favor your brand
• Identify platform-specific weaknesses
• Understand where to focus optimization

Common patterns:

• B2B brands often perform better on ChatGPT
• Consumer brands may see higher Perplexity visibility
• Technical content performs well on Claude

Mention Position Analysis

Where your brand appears when mentioned:

Goal: Maximize first position mentions while maintaining presence in top 3.

Market Share Distribution

Visual breakdown showing:

• Your share of voice
• Each competitor's share
• "Others" category (market fragmentation)

Large "Others" category indicates:

• Fragmented market (opportunity)
• Many small players
• Room for consolidation

Top Cited Domains

Which websites AI trusts most for your industry:

• Your domain's citation count
• Third-party publications
• Competitor domains
• Authority sites (Wikipedia, industry publications)

Use this to:

• Identify outreach targets
• Understand AI's trust signals
• Find content partnership opportunities

Your Top Performing Pages

Your content that AI references most frequently.

Common patterns:

• Tool/product pages often outperform blog posts
• Comprehensive guides get more citations
• Fresh content performs better

If only a few pages get citations:

• Opportunity to optimize more content
• Need for broader topical coverage
• Focus on creating citation-worthy resources

Top Prompts Driving Visibility

Prompts where you have highest visibility:

• Shows your strength areas
• Indicates successful optimization
• Helps identify patterns for expansion

100% visibility prompts are your moat - protect and expand these positions.

---

This General view gives you the complete picture. Now let's explore each specialized tab for deeper insights.