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Select competitors


Purpose:

Adding your competitors allows you to benchmark your brand’s presence by comparing it with both direct and indirect competitors in the market. This helps you gauge where your brand stands in the eyes of different AI models in relation to others, highlighting areas of strength and identifying opportunities for growth.

Inputs Required:

You’ll need to enter up to 5 competitors to start. Don’t worry if you don’t have the full list right now; you can always update this later as you discover new competitors or adjust your strategy.

  • You can simply add the domains of the competitors you want to track.

Pre-Selected Competitors:

To get you started, we've already suggested a list of competitors based on market research and trends in your industry. These suggestions are meant to kickstart your benchmarking process, but feel free to add or replace them with competitors that are more relevant to your business.

Why It Matters:

Adding competitors and benchmarking your brand against them gives you valuable insights into your industry’s competitive landscape:

  • Visibility Leaderboard: You’ll be able to see how frequently your competitors are mentioned, relative to your brand. This helps measure brand awareness and visibility across the industry.
  • Ranking Comparison: The rankings table lets you compare how your brand stacks up against competitors in terms of mentions, share of voice, and overall online presence. If your competitors are consistently ranking higher or being mentioned more frequently, it’s an opportunity to adjust your strategy and increase your own visibility.
  • Content and Marketing Gaps: By tracking competitors, you can analyze where they are excelling (or lacking) in terms of content, SEO, and marketing strategies. This can help you identify content gaps and areas to differentiate your brand.

Best Practices for Adding Competitors:

  1. Define Direct vs. Indirect Competitors:

    • Direct Competitors: Brands that offer similar products or services and target the same audience. For example, if you're a SaaS provider, your direct competitors would be other SaaS companies in your niche.
    • Indirect Competitors: Brands that may not offer the same products but could capture the attention of your target market. For example, an alternative solution or a broader service offering might pose indirect competition.

  2. Use Competitors as Inspiration:

    • By analyzing their visibility and online presence, you can identify successful strategies that might work for your own brand. Learn from their content, campaigns, and engagement strategies.

  3. Monitor Regularly:

    • Competitors' performance can change over time. Periodically update the competitor list to keep it relevant and reflective of any shifts in your market. We will also suggest you to monitor any new competitors that come up.

  4. Look Beyond the Obvious:

    • Sometimes, the most valuable competitors aren’t always the ones with the most visibility. Keep an eye on emerging players or brands that are innovating in ways that could impact your business.

Recommended Strategy for Selecting Competitors:

  1. Start with the Big Names: Start by adding the most well-known competitors in your industry. These are typically the brands that dominate in terms of market share and visibility.
  2. Add Niche or Emerging Competitors: In addition to the big names, include some smaller or emerging competitors that might be gaining traction or could disrupt the market.
  3. Review Your Competitors’ Activity: Periodically review your competitors' websites, content, and social presence to adjust your benchmarking strategy based on any changes.

By tracking your competitors’ performance, you’re giving yourself the ability to stay competitive, learn from their strategies, and ultimately refine your own tactics to close the gap or leap ahead.

Updated 2 days ago