Understanding the Dashboard: Metrics & Filters

LLM Filter: Choose from ChatGPT (Search / Non-Search), Perplexity, or view data aggregated across all platforms.
Brand Filter: Drill into your brand or inspect how a specific competitor is performing.
Topic Filter: Isolate data by a topic of interest to see if your brand is visible there.
Date Filter: Select Today, 7-day, 30-day or custom date ranges to compare performance trends.

Metric	Description
Visibility %	How often your brand was mentioned in the AI responses
Position	Average position your brand holds when mentioned (e.g. 1st, 2nd, etc.)
Sentiment	Summary of how positively or negatively your brand is presented
Change %	Difference in visibility or sentiment over the previous period

These metrics allow for both snapshot and trend-based analysis, empowering SEO and marketing teams to act with data-driven confidence.