Brand Presence: Best Practices & Use Cases

Marketing Teams

• Monitor visibility lift during/after major launches
• Attribute PR outcomes to increased AI mentions
• Report share-of-voice gains in stakeholder decks

SEO & GEO Teams

• Detect missing presence in high-conversion topics
• Optimize web content to become a citation source
• Align LLM visibility goals with traditional SEO rankings

Brand Managers

• Track brand health through sentiment
• Detect misrepresentations and correct sources
• Proactively respond to trends

Enterprise Teams

• Track multiple sub-brands or business units
• Benchmark presence globally or regionally
• Surface executive-ready insights