Brand Presence

Brand Presence Overview

What is Brand Presence?

Brand Presence is a feature within Writesonic’s Generative Engine Optimization (GEO) tool that helps you monitor and measure how your brand appears in AI-generated answers across major LLM platforms like ChatGPT, Perplexity, and more (coming soon: Google AI Overviews).

It runs over 100 dynamic prompts across these platforms to uncover how frequently and favorably your brand is mentioned. It also allows you to benchmark performance against competitors and across selected topics that matter to your brand.

Why Brand Presence Matters

AI models are rapidly becoming the primary discovery channel for consumers. Unlike traditional SEO where your visibility depends on ranking on a search results page, visibility in LLM responses determines whether your brand is surfaced at all. This means if your brand isn’t being cited by AI models in relevant contexts, your audience may never hear of you.

Brand Presence helps ensure your brand is part of the generative search ecosystem by giving you:

• Clear metrics on when and where your brand appears in AI-generated responses
• Sentiment analysis to understand how your brand is portrayed
• Visibility comparison across platforms (ChatGPT, Perplexity, more coming)
• Topic-level insights to highlight strengths and gaps
• Real response logs for transparency and actionability

What You Can Do

• Track brand and topic visibility across AI platforms
• Compare presence against competitors in a clean, visual dashboard
• Identify opportunities where you’re not being mentioned but competitors are
• Understand and respond to sentiment trends
• Export data for reporting, content strategy, or leadership insights

Core Metrics

Ready to Dive In?

• Get started with the onboarding
• 🔧 Configure your brand and topics
• 📊 Understand the dashboard metrics
• 🔍 Explore trends and visibility over time