FAQs and Troubleshooting
General FAQs
Q: What is the goal of Brand Presence?
A: Brand Presence helps you monitor how often and how favorably your brand is mentioned across AI-generated responses on platforms like ChatGPT and Perplexity. It provides visibility metrics, sentiment insights, and competitive benchmarking.
Q: Who should use Brand Presence?
A: Marketing teams, SEO professionals, brand managers, PR teams, and enterprise analysts will all benefit from understanding and improving brand visibility within AI models.
Q: What AI platforms does it support?
A: Currently, Brand Presence tracks ChatGPT (Search & Non-Search) and Perplexity. Support for Google AI Overviews is planned.
Q: How often is the data refreshed?
A: Every 24 hours. Each topic and prompt group is re-queried, and the latest results are reflected in your dashboard.
Q: How many topics and competitors can I track?
A: You can track up to 10 topics and 5 competitors during the beta period. Limits may evolve with pricing tiers post-beta.
Q: Can I export the data?
A: Yes, visibility metrics, rankings, sentiment scores, and mention logs are exportable as CSV files.
Troubleshooting
Q: Why is my brand not appearing in any results?
A: This could happen if:
- Your brand name or domain is misspelled or too generic
- The AI models don’t have sufficient public content about your brand
- You're not being mentioned in answers to the configured topics
Solution:
- Double-check your brand name and spelling in the configuration
- Try adding alternate brand name formats or domain variations
- Expand your topic coverage or add more relevant ones
- Publish authoritative content that AI models can learn from (e.g., FAQs, blog posts, Wikipedia entries)
Q: My visibility dropped suddenly—why?
A: Sudden drops can be caused by:
- Updates in the underlying LLM knowledge base
- Competitors outranking your brand due to recent news or campaigns
- Removal of content that previously supported your mentions
Solution:
- Check the “Mentions Explorer” for recent changes in positioning
- Compare changes in competitor trends
- Refresh your content footprint in public AI-visible channels
Q: The sentiment score is low or dropping. What should I do?
A: Negative sentiment could be due to:
- Dated or inaccurate sources being cited (e.g., critical reviews)
- AI misunderstanding the context of mentions
Solution:
- Use the “Mentions” tab to read the specific responses
- Identify any problematic citations and update/correct those content sources
- Publish content that counterbalances or updates those impressions
Q: How do I know when data was last refreshed?
A: The top of your dashboard will show a timestamp for the last refresh and the next scheduled refresh.
Q: Can I reset or re-run prompts manually?
A: Editing topics or competitors will queue a fresh run in the next 24-hour cycle.
Q: How can I influence how AI mentions my brand?
A: You can:
- Improve your domain's presence on high-authority websites
- Publish topic-aligned, factual content that AI models can access
- Structure content semantically (using headings, FAQs, schema markup)
- Participate in conversations across forums and Q&A sites that AI indexes
Q: Can I get alerts for major changes?
A: Not yet—but alerting features (email/Slack for drops in visibility or sentiment) are on the roadmap.
Updated 20 days ago