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FAQs and Troubleshooting

General FAQs

Q: What is the goal of Brand Presence?

A: Brand Presence helps you monitor how often and how favorably your brand is mentioned across AI-generated responses on platforms like ChatGPT and Perplexity. It provides visibility metrics, sentiment insights, and competitive benchmarking.

Q: Who should use Brand Presence?

A: Marketing teams, SEO professionals, brand managers, PR teams, and enterprise analysts will all benefit from understanding and improving brand visibility within AI models.

Q: What AI platforms does it support?

A: Currently, Brand Presence tracks ChatGPT (Search & Non-Search) and Perplexity. Support for Google AI Overviews is planned.

Q: How often is the data refreshed?

A: Every 24 hours. Each topic and prompt group is re-queried, and the latest results are reflected in your dashboard.

Q: How many topics and competitors can I track?

A: You can track up to 10 topics and 5 competitors during the beta period. Limits may evolve with pricing tiers post-beta.

Q: Can I export the data?

A: Yes, visibility metrics, rankings, sentiment scores, and mention logs are exportable as CSV files.


Troubleshooting

Q: Why is my brand not appearing in any results?

A: This could happen if:

  • Your brand name or domain is misspelled or too generic
  • The AI models don’t have sufficient public content about your brand
  • You're not being mentioned in answers to the configured topics

Solution:

  • Double-check your brand name and spelling in the configuration
  • Try adding alternate brand name formats or domain variations
  • Expand your topic coverage or add more relevant ones
  • Publish authoritative content that AI models can learn from (e.g., FAQs, blog posts, Wikipedia entries)

Q: My visibility dropped suddenly—why?

A: Sudden drops can be caused by:

  • Updates in the underlying LLM knowledge base
  • Competitors outranking your brand due to recent news or campaigns
  • Removal of content that previously supported your mentions

Solution:

  • Check the “Mentions Explorer” for recent changes in positioning
  • Compare changes in competitor trends
  • Refresh your content footprint in public AI-visible channels

Q: The sentiment score is low or dropping. What should I do?

A: Negative sentiment could be due to:

  • Dated or inaccurate sources being cited (e.g., critical reviews)
  • AI misunderstanding the context of mentions

Solution:

  • Use the “Mentions” tab to read the specific responses
  • Identify any problematic citations and update/correct those content sources
  • Publish content that counterbalances or updates those impressions

Q: How do I know when data was last refreshed?

A: The top of your dashboard will show a timestamp for the last refresh and the next scheduled refresh.


Q: Can I reset or re-run prompts manually?

A: Editing topics or competitors will queue a fresh run in the next 24-hour cycle.


Q: How can I influence how AI mentions my brand?

A: You can:

  • Improve your domain's presence on high-authority websites
  • Publish topic-aligned, factual content that AI models can access
  • Structure content semantically (using headings, FAQs, schema markup)
  • Participate in conversations across forums and Q&A sites that AI indexes

Q: Can I get alerts for major changes?

A: Not yet—but alerting features (email/Slack for drops in visibility or sentiment) are on the roadmap.