Feature to Benefit

Unique content that focuses on features to emphasize benefits of your product or service.

What is Feature to Benefit?

Time to emotionally hook your audience and drive more sales with Writesonic!
People don’t care about what you do; they care about what you can do for them. And that’s why you need to transform features into benefits to boost your conversion rate.

Writesonic’s feature-to-benefit tool can help you write a powerful copy instantly that can compel your readers to take action.

How to use Writesonic's Feature to Benefit tool?

Here’s how you can transform your features into benefits:

STEP 1 - Go to the dashboard and click on “Features to Benefit.”

STEP 2 - Add product/service description.

STEP 3 - Fill in the features.

STEP 4 - Choose language and hit the “Generate" button.

In case you want more or something else, you can click on the “Re-generate” button.

Here are a couple of examples:

Example 1



Product/service description - The iPhone is a smartphone made by Apple that combines a computer, iPod, digital camera and cellular phone into one device with a touchscreen interface.

Feature - Liquid Retina HD display.

Language - English


  1. View all the pixels on a high-resolution screen with the highest pixel density on a smartphone.
  2. The clarity of the display on our latest model is incredible. The 16 million colors make everything look so vibrant.

Example 2



Product/service description - Dairy Milk chocolate is made from full cream milk, sugar, cocoa mass, cocoa butter, milk solids, vegetable fat, emulsifiers and flavors.

Feature - Very nutritious, Powerful source of antioxidants

Language - English


  1. Double the goodness of dairy milk with the delicious taste of chocolate. Dairy milk chocolate is a powerful source of antioxidants found in cocoa beans, making it great for your heart and your health.
  2. Dairy milk chocolate is one of the most nutritious and delicious chocolate options. It provides a powerful source of antioxidants, many of which are proven to have positive effects on your health.

Example 3



Product/service description - Lipstick is a cosmetic that applies color, texture, and protection to the lips.

Feature - Long lasting, not too sticky, smells good

Language - English


  1. Keep your pout in perfect shape with our lipsticks. Long-lasting, not too sticky and smells good.
  2. This lipstick is not too sticky and it smells and feels good on your lips. It also lasts a long time.

Tips for using Features to Benefits tool

  1. Add all the points in the description for better results.
  2. You can copy-paste the input you like to generate similar results.

Get ready to convert cold features into powerful benefits that can sell your products/services!

Ready to convert your features into benefits?