Portfolios
What is a Portfolio?
A Portfolio is a user-defined group of pages you want to track together. By bundling related pages, you gain a consolidated view of how that content category performs across AI-generated answers. This is particularly useful for understanding the citation performance of specific content types, campaigns, or strategic page groupings.
Portfolio Metrics
Each portfolio displays three key metrics that help you understand how your grouped pages are performing in AI search results.
Average Citation Share
What this shows: The percentage of AI-generated answers that cited pages from this portfolio as a source.
Why it matters: Citation share indicates how frequently AI engines reference your content when responding to relevant queries. A higher citation share means your portfolio pages are being recognized as authoritative sources, driving organic visibility in AI-generated answers.
Visibility Contribution
What this shows: The percentage of your total brand visibility (answers mentioning your brand) that comes from pages in this portfolio being cited.
Calculation: (Answers citing this portfolio that mention your brand ÷ Total answers mentioning your brand) × 100
Why it matters: This metric reveals which content is driving your brand presence in AI responses. Understanding visibility contribution helps you identify high-performing portfolios and prioritize content optimization efforts where they'll have the greatest impact.
Pages Mentioning Me
What this shows: The number of pages within this portfolio that mention your brand.
Why it matters: This count helps you assess brand presence within a portfolio. If you're tracking competitor pages or third-party content, this metric shows how often your brand appears—useful for monitoring earned media, reviews, or industry coverage.
Common Use Cases
- Content categorization: Group your blog posts, landing pages, and documentation separately to compare performance across content types.
- Campaign tracking: Create portfolios for specific marketing campaigns to measure their AI visibility impact.
- Competitor monitoring: Track groups of competitor pages to benchmark your citation performance against theirs.
- Regional analysis: Organize pages by target market or language to understand geographic performance differences.