AI Shopping Tracker
Track how your products appear in AI-powered shopping recommendations — from high-level brand performance down to individual product and merchant intelligence.
What’s included in this release
- Overview page — Brand-level shopping performance dashboard with General and Competitors tabs.
- All Products page — Product-level table of every SKU detected in AI shopping responses.
- Product detail side panel — Five-tab deep-dive panel for any individual product. New
- All Merchants page — Cross-product view of every retailer AI is routing purchase traffic to. New
1 Overview page
Your brand’s AI shopping performance dashboard. Accessible via Shopping and Ads → Overview. Split into two tabs: General (your own performance) and Competitors (competitive benchmarking).
Filters available across both tabs: Date range · Markets · Topic · Products · Prompt type
General tab
Headline metrics at the top of the tab:
| Metric | What it shows |
|---|---|
| Shopping visibility | How often your product appears in AI shopping card responses, as a percentage of all answers that include shopping cards. |
| Direct purchase link share | Share of shopping cards linking directly to your website versus a third-party retailer. |
| Shopping share of voice | Your brand’s share of total shopping visibility across all competing products in your category. |
| Shopping rank | Average position of your product in AI shopping card lists. Lower = higher placement. |
Below the headline metrics
- Direct purchase link trend — Time-series chart tracking your direct link share over the selected period, with previous-period comparison overlay.
- Leaderboard — Ranked table of your brand vs. competitors across shopping visibility and direct purchase link share, with period-over-period change indicators.
- Shopping share of voice — Color-coded bar chart showing how total shopping visibility is split across all brands in your competitive set.
- Top products in the market — Ranked product table toggling between All Brands and Your Brand, showing shopping visibility and direct purchase link share per SKU.
- Performance by shopping topics — Visibility and direct purchase link breakdown by product category (e.g., Running Shoes, Marathon Gear), with raw answer counts per topic.
Competitors tab
- Strongest & weakest competitor highlights — Four cards surfacing the top and bottom competitors by shopping visibility and direct purchase link share.
- Shopping performance by brand — Full brand comparison table across product count, shopping visibility, and direct purchase link share with period-over-period change.
- Market comparison matrix — Cross-tab of each brand’s performance across shopping topics. Switch metric between shopping visibility and direct purchase link using the dropdown.
2 All Products page
Product-level table of every SKU detected in AI shopping responses across your tracked prompts. Accessible via Shopping and Ads → All Products.
Filters: Date range · All Markets · Topics · Platform · Prompt type
Table columns
| Metric | What it shows |
|---|---|
| Product | Unique product name detected in AI shopping card responses, tracked even when AI platforms use inconsistent naming. |
| Source type | Classifies the product as belonging to your brand or a competitor. |
| Owned by brand | The brand that owns or manufactures this product. Unattributed products can be manually assigned using + Assign brand. |
| Shopping visibility | How often this product appears in AI shopping results as a percentage of all answers that include shopping cards. |
| Answers | Total AI answers that included a shopping card featuring this product. |
| Direct purchase link share | Share of shopping cards for this product linking to the brand’s own site versus a third-party retailer. |
| Avg. rank in buy list | Average position of this product in AI shopping card lists. Position 1 = shown first. |
| Avg. price | Average price quoted for this product across all AI answers where pricing was shown. |
| Detected merchants | Retailers where AI showed this product as available to purchase. Expand to see full merchant distribution. |
| Detected aliases | Alternative names AI platforms used for this product across responses. |
3 Product detail side panel ◆ New
Click any product name in the All Products table to open a five-tab intelligence panel for that specific SKU. Set a date range and period comparison independently at the top of the panel.
Tab 1 — Overview
Top-line metrics for this product:
| Metric | What it shows |
|---|---|
| Shopping visibility | How often this product appears in AI shopping card responses, as a percentage of all answers that include shopping cards. |
| Citation share | Percentage of AI answers that cited a web page as a source when showing this product. |
| Direct purchase link | Share of shopping cards for this product linking directly to the brand’s own website. |
| Avg. price | Average price quoted for this product across all AI answers where pricing was displayed. |
Shopping visibility over time — Daily or weekly trend chart for this product’s visibility across the selected date range. Toggle granularity (Daily / Weekly) and overlay the previous period for comparison.
Platform performance — Breakdown of this product’s shopping visibility and answer volume by AI platform (e.g., ChatGPT).
Tab 2 — Prompts
Every tracked prompt for which this product appeared in an AI shopping card response. Search by keyword to filter.
| Metric | What it shows |
|---|---|
| Prompt | The exact consumer query that triggered this product’s appearance in a shopping card. |
| Shopping visibility | How often this product appeared in AI shopping cards for this specific prompt. |
| Your products | Number of your own brand’s products that appeared in shopping cards for this prompt. 0 = your brand wasn’t featured. |
| Answers | Total AI responses for this prompt that included a shopping card. Clickable — opens the answer explorer. |
| Products shown | Total distinct products shown across all shopping cards for this prompt. |
| Brands | Brand logos of all brands whose products appeared in shopping cards for this prompt. |
Tip:
Prompts where ‘Your products’ = 0 but shopping visibility is high are direct content gaps — the query is driving AI shopping results but your brand isn’t appearing. These are priority optimization targets.
Tab 3 — Merchants
Every retailer or site where AI platforms are directing shoppers to purchase this product.
| Metric | What it shows |
|---|---|
| Merchant | Retailer or site where AI linked buyers to purchase this product. |
| % of buy links | Share of this product’s shopping card buy links pointing to this merchant across all AI answers. |
| Avg. merchant rank | Average position of this merchant’s buy link when shown in shopping cards for this product. |
| Times as buy link | Total times this merchant appeared as a purchase link for this product across the selected period. |
| Quoted price | Average price quoted for this product when this merchant’s link appeared in the shopping card. |
Tab 4 — Competitors
Products that co-appeared alongside this one in the same AI shopping card responses.
| Metric | What it shows |
|---|---|
| Product | Competing product that appeared alongside this one in AI shopping card responses. |
| Owned by brand | Brand that owns this competing product. Unattributed products can be assigned directly from this column. |
| Shopping visibility | Overall shopping visibility of this competing product across all tracked prompts where it appeared alongside yours. |
| Co-appearance answers | Number of AI answers where this competitor appeared in the same shopping card as your product. Clickable — opens the answer set. |
Tip:
Products with high co-appearance answers are your most direct AI-shopping rivals — they’re being recommended alongside yours in the same responses. Prioritize competitive positioning against these products first.
Tab 5 — Cited sources
Web pages AI engines cited as sources when recommending this product in shopping card responses.
| Metric | What it shows |
|---|---|
| Cited page | Title and URL of the web page cited as a source. These are typically editorial, review, or comparison pages that influence AI recommendation logic. |
| Citation share | Percentage of AI answers for this product that cited this specific page. Higher = greater influence on when and how this product is recommended. |
| Citing answers | Total AI answers that cited this page while showing this product. Clickable — opens the relevant answer set. |
| Track | Adds this cited page to your Page Tracker for ongoing citation performance monitoring. |
Tip:
Pages with high citation share are the editorial sources most responsible for this product’s AI shopping visibility. Click + Track to monitor them — if a key page drops in citation influence, your product’s visibility is likely to follow.
4 All Merchants page ◆ New
A cross-product view of every retailer and third-party site where AI platforms are directing shoppers to purchase products in your category — across all brands, not just yours. Accessible via Shopping and Ads → All Merchants.
Filters: Date range · All Markets · Topic · Platform · Prompt type · Total answers in scope shown in filter bar
Table columns
| Metric | What it shows |
|---|---|
| Merchant | Name and logo of the retailer or third-party site detected as a buy destination in AI shopping card responses. |
| Your products linked | Number of your own brand’s products this merchant is currently linking to in AI shopping cards. 0 = this merchant is active in your category but none of your products are being linked through them. |
| % of buy links | This merchant’s share of all AI shopping card buy links in the category — their overall weight as a purchase destination in AI responses. |
| Avg. rank in buy list | Average position of this merchant’s link when shown in AI shopping cards. Lower is better. |
| Products linked | Total unique products (across all brands) this merchant is linked to. Clickable — opens a filtered product view. |
| Times as buy link | Total times this merchant appeared as a buy link across all AI shopping responses in the selected period. |
| Answers | Total AI answers that included a shopping card linking to this merchant. Clickable — opens the answer set. |
| Appeared on platforms | Which AI platforms (e.g., ChatGPT) surfaced this merchant as a buy destination. |
| Market | Geographic market(s) where this merchant’s links appeared in AI shopping responses. |